We make content for service businesses.
But whilst content is what we do... where it works is the difference.
A customer makes three decisions:
1. To enquire
2. To buy
3. And to come back
Most content only helps with the first one. So every month, you're forced to find new people all over again... forever.
We make content for all three decisions - all from only one filming session.
Problem
Problem one
Most content is made to look good and get views... But watching is only step one.
People still have to believe you, then act in order to buy your services.
Most businesses never build content for those two... that's why the views go up (but your lead enquiry volume does not).
Problem two
Winning a customer isn't one decision. It's three.
They decide to enquire. Then buy. Then come back.
Most content only works on the first one. So every month, you're forced to find new people all over again... forever.
But content can do more than generate enquiries. It can help them buy, come back AND spend more.
Solution
The answer isn't to film nine different times. It's to know what you need before you start filming.
That's why we created the Market Leader System.
We plan one shoot around all three moments: enquire, buy, come back.
So your content doesn't only generate views and leads. It also helps convert them and keep customers coming back.
Making the content is the easy part. Where it goes is the part that decides.
It is usually not just a content problem. More often it is what happens after someone shows interest.
Before we do any shoot, we will always look at your offer, your follow up, what an enquiry actually gets sent... Then we decide what the shoot needs to fix.
One filming session on-site.
Takes about four hours of your time (And this is the only part that needs you).
Everything else gets built from this single filming shoot.
Finally, the content gets placed where each decision happens.
The enquiry, the sale, the customer who comes back...
The goal is to put the content where it matters (which is usually beyond just the social media feed - aka the 'getting seen' part of your customer journey).
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We are not the right fit for every business, and it is faster for both of us to know that now.
To get started, book an obligation-free call. It takes about thirty minutes.
We go through what you are running now, where people drop off, and which of the three decisions your content is not covering.
You will leave the meeting knowing what is holding growth back (whether if you work with us or not).
We talk through your current marketing, where customers drop away and which part of the Market Leader System needs attention first.
You may. But weak social media can also point to a weak offer, poor follow-up or no clear path from content to sale.
That can stay in place. The call checks whether the ads connect to the right offer, page, follow-up and sales process.
Yes. The issue is whether the content supports the offer and moves people towards action. Production is only one part of the system.
We start with what failed and why. The real problem may have sat outside the service that agency was hired to provide.
It depends on what the business needs. The strategy call establishes that. The call itself is free.